This information informs you about the type, scope and purpose of the processing of personal data within our online offer and the associated websites, functions and contents as well as external online presences, such as our social media profiles (hereinafter jointly referred to as "online offer“). You can find further information in our “Privacy Notice Customers”.
6.1 Cookies, analysis, tracking, optimisation
Information on the cookies we use is mainly found in our cookie policy. Information on technologies from us or from third parties, which are not only used to provide a function within our online offer, but also exclusively or additionally serve the analysis of user behaviour, tracking, the optimisation of our marketing activities or other purposes, is made available to you in this data protection declaration and in our cookie policy.
6.2 Purposes of data processing
We process your personal data in particular for the following purposes:
- Provision of the online offer, its contents and functions
- marketing, advertising, public relations and market research
- security measures; tracking (e.g. interest/behavioural profiling, use of cook-ies)
- remarketing
- visitor action evaluation, interest-based and behaviour-based marketing, profiling (creation of user profiles)
- version measurement (measurement of the effectiveness of marketing measures)
- target group formation (determination of target groups relevant for marketing purposes or other output of content)
- cross-device tracking (cross-device processing of user data for market-ing purposes)
6.3 Categories of data
- Usage data (e.g. websites visited, services used, interest in content, access times)
- meta/communication data (e.g. device information, IP addresses, browser type)
- location data (data indicating the location of an end user's end device)
6.4 Collection of access data and log files
On the basis of our legitimate interests within the meaning of Art. 6 (1) f GDPR, we collect data on every access to the server on which this service is located (so-called server log files). The access data includes the path of the website accessed, files linked to it, date and time of access, amount of data transferred, notification of successful access, browser type and version, the user's operating system, referrer URL (the previously visited page), IP address and the requesting provider as well as other browser header data. In particular, the processing of your IP address as personal data is necessary for communication between your browser and our server.
Log file information is stored for a period of 6 months for security reasons (e.g. for the clarification of abuse or fraud) and then deleted. Data whose further storage is required for evidential purposes is excluded from deletion until final clarification of the respective incident. This data will not be passed on to third parties unless it is necessary to pursue our claims or there is a legal obligation to do so in accordance with Art. 6 (1) c GDPR.
6.5 Online presence in social media
We maintain online presences within social networks and platforms in order to be able to communicate with the customers, interested parties and users active there and to inform them about our services. When accessing social networks and platforms, the terms and conditions and data processing guidelines of the respective operator apply.
We process your personal data if you communicate them within social networks and platforms, e.g. by writing articles on our online presences or sending us messages. In addition, Facebook, among other things, may provide statistics and insights (e.g., total number of page views, "Like" information, page activity, post interactions, video views, post reach, comments, shared content, responses, etc.) that help us understand the types of actions you take on our sites. This enables us to better understand your interests and preferences and can, for example, increase the attractive-ness of articles or our performance presentation or choose the right time for publication.
We point out that your personal data may be processed by the respective operator outside the European Union or the European Economic Area. As a result, risks may arise for you, in particular the enforcement of rights may become more difficult.
If you click on the button of the respective operator, you will be redirected to our respective online presence in a separate browser window and can - if you are logged in to your user account - share or subscribe to our news, among other things. Clicking the button will establish a direct connection between your browser and the server of the respective operator. The respective operator receives the information that you have visited our website with your IP address. The respective operator may collect further personal data as soon as you use their offers. In addition, it is then possible for the respective operator to assign your visit to our website to you and your user ac-count, provided you are logged in to your user account.
In addition, your personal data may be further processed for the purposes of market research and advertising. This means that profiles can be created from your usage behaviour and the preferences and interests derived from it. Such profiles can be used, for example, to place suitable advertisements within our online presence or on other online presences or websites based on the interests determined. Cookies are placed and stored on your end device, with the help of which personal data on usage behaviour can be collected and bundled for further processing - to determine your interests. The collection and bundling of this personal data can - especially if you are logged in to your user account - also be realised across several end devices used by you.
The processing of your personal data is based on our legitimate interest in effective information and performance presentation and direct communication with you in relation to our online offer in accordance with Art. 6 (1) f GDPR.
Should you request information or wish to exercise other rights to which you are entitled, please contact the respective operator directly. The background to this is that only the respective operators have access to your personal data and can provide you with the relevant information and take further measures if necessary. Should you require assistance in exercising the rights to which you are entitled, you can also contact us at any time.
A description of the data processing carried out by the respective operator as well as the requirements for the implementation of an objection (opt-out) can be found in the information provided by the respective operator:
Provider: Facebook Ireland Ltd., 4 Grand Canal Square, Dublin 2, Ireland
Privacy policy: https://www.facebook.com/about/privacy/
Site insight data: https://www.facebook.com/legal/terms/information_about_page_insights_data
Opt-Out: https://www.facebook.com/settings?tab=ads
Provider: LinkedIn Corporation, 2029 Stierlin Court, Mountain View, CA 94043, USA
Privacy policy: https://www.linkedin.com/legal/privacy-policy
Opt-Out: https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out
Provider: XING AG, Dammtorstraße 29-32, 20354 Hamburg, Germany
Privacy policy: https://www.xing.com/app/share?op=data_protection
Provider: YouTube LLC, 901 Cherry Ave., San Bruno, CA 94066, USA
Privacy policy: https://policies.google.com/privacy?hl=de&gl=de
Provider: Ausbildung.de, TERRITORY EMBRACE GmbH, Kortumstr. 16, 44 787 Bochum, Germany
Privacy policy: https://www.ausbildung.de/datenschutz/
Provider: UniNow GmbH, Dorotheenstr. 10, 39104 Magdeburg, Germany
Privacy policy: https://uninow.de/en/rechtliches/datenschutzerklaerung
6.6 Links
We do not use social plug-ins from social networks that collect personal data on our websites. We only use links on our websites to social networks. This prevents our users' personal data from being passed on to social networks without their knowledge when they visit our websites. The links establish a connection to our online presence of the respective social network exclusively on request - therefore only after the user clicks on a link. After a click on the link, the IP address and the general header information of the browser of the user's browser are transmitted to the respective social network. The respective social network may collect further personal data as soon as you use its offers. For example, if you are logged into your account, Facebook may associate your visit with your account. We would like to point out that we have no knowledge of the content of the personal data transmitted in the further course of the process, nor of its use by the social networks.
The links described above are used for the following social networks:
Provider: Facebook Ireland Ltd., 4 Grand Canal Square, Dublin 2, Ireland
Privacy policy: https://www.facebook.com/about/privacy/
Provider: LinkedIn Corporation, 2029 Stierlin Court, Mountain View, CA 94043, USA
Privacy policy: https://www.linkedin.com/legal/privacy-policy
Provider: XING AG, Dammtorstraße 29-32, 20354 Hamburg, Deutschland
Privacy policy: https://www.xing.com/app/share?op=data_protection
Provider: Ausbildung.de, TERRITORY EMBRACE GmbH, Kortumstr. 16, 44 787 Bochum, Germany
Privacy policy: https://www.ausbildung.de/datenschutz/
Provider: UniNow GmbH, Dorotheenstr. 10, 39104 Magdeburg, Germany
Privacy policy: https://uninow.de/en/rechtliches/datenschutzerklaerung